Why Bloomberg lives on and on and on and on and on and on _ Financial Times (1).pdf

Competitive Challenges

• Financial Information and tools
• Reliable → being the most reliable
• Big market → but exclusive at the same time
• Most insightful information

Guiding policies

• Comprehensive
• Unique content
• Consistent
• Authoritative
• Exclusive
• In tune with the needs of the financial community

Actions

• No changes in interface design
• High price
• Simple pricing structure
• Bundling
• Strong proprietary content
• Great customer service
• Great sales force