→ The challenge was to build zero-emission EVs that were attractive and affordable for the customers

Tesla’s guiding policy

1. Build a sports car
2. Use that money to build an affordable car
3. Use that money to build an even more affordable car
   1. Pursue markets where the government provided support to EVs
4. Provide zero-emission electric power generation options
   1. Vertical Integration of manufacturing to develop expertise and innovation
   2. Investment in giga-factories to build batteries and drive down costs
5. Don’t tell anyone