Uber is a platform → Supply and Demand

smartphone app which connects driver-partners and riders
provides ride hailing services, navigation, ride sharing, payment processing solution
went public on May 9th 2019 with a revenue of $14.1B

Taxi	UBER	Extra Info
licensed drivers	anyone with a car is a driver
evaluated expertise	no evaluated expertise
city has decisional power over the number of taxis	no limit, no tests required, no city limits
order → street, call	from phone	These changes happened because of the introduction of new technologies such as 3G, GPS,…
pay after the ride	pay before riding, prices are previously calculated	For Taxis certain trips have fixed prices, Uber uses dynamic pricing
full time job	full or part time
no information about the driver	information about the driver given to the consumer before hand
	activity tracking

Responsibility at UBER

Stakeholder Analysis

Stakeholder	Interest	Source of Power
Riders	Safe, efficient, and affordable transportation	Collective voice through social media, legal action, customer demand
Investors	Financial returns, business growth, ethical and transparent corporate behaviour	Financial capital, investment decisions, ability to withdraw funds
Drivers	Fair wages, timely payments, job security, and fair treatment	Workforce supply, ability to quit, public complaints, labour strikes
Mobile OS Providers	Secure, compliant app integration, privacy protection for users	Ability to remove the Uber app from platforms (Apple, Google)
Employees	Stable employment, fair wages, ethical work environment, career growth	Collective action, access to internal company information, media influence
Regulators & Governments	Compliance with local laws, fair competition, consumer and worker protection	Legal authority, ability to fine or ban Uber in specific regions
Taxi Companies & Competitors	Fair competition, maintaining market share	Lobbying power, lawsuits, government advocacy
Media & Public Opinion	Transparency, ethical corporate behaviour, consumer protection	Influence on public perception, brand reputation
Suppliers & Technology Partners	Profitable partnerships, continued collaboration	Control over essential software and services Uber depends on
Advocacy Groups & Unions	Worker rights, fair wages, ethical business practices	Collective bargaining, legal action, social activism
Stockholders (Shareholders)	Increase in stock value, dividends, long-term business sustainability	Voting rights in shareholder meetings, board influence, selling shares
Private Insurance Companies	Providing insurance for drivers, riders, and company assets	Setting premium rates, policy approvals, ability to deny claims